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The Fastest Way to Kill a Deal: Overselling Your Vision

The fastest way to kill a deal: oversell your vision. Saying your growth won’t slow...
February 12, 2026

VC-Backed Equity Crowdfunding: The New Credibility?

This trend is the new way to sell credibility at scale. According to a recent...
January 30, 2026

The Fundraising Reality Nobody Tells You

Fundraising can be a challenging journey, especially for early-stage founders. It’s a process that often...
January 30, 2026

Why I Ignore Vague Meeting Requests from Founders

I stopped taking meetings with founders who do this one thing. They ask for a...
November 15, 2025

Your Investor List is Full of Zombies

The fundraising landscape has shifted dramatically this year, and if you have been out raising...
November 5, 2025
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Cate Diaz

Cate Diaz

Founder of Market Chemistry

I help startups raise capital, tell their story, and build investor trust.

👩🏻‍💻 Want to know more about me?

About Me

As the Founder of Market Chemistry, I lead a team that builds high-conviction investor pipelines for early and growth-stage companies.

We combine sharp positioning, compelling investor materials, and direct outreach to connect founders with the right capital partners — and get the deal done.

I’ve worked across industries including healthcare, SaaS, CPG, biotech, renewable energy, aerospace, and more. At the core of every project is a founder building a category-defining company and a need for a smarter, more intentional fundraising strategy.

My approach is grounded in four values: Extreme ownership. Compounding growth. Independent thinking. Relentless care.

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